Already attracting massive buzz, the magical story machine is a fun new website that enables parents to record their favourite bed time stories for their children, complete with synchronised sound effects.
Recordings are stored online but can also be downloaded to your pc in mp3 format and from there an ipod, cd or any other compatible music player.
It's ideal for mums and dads who travel or are away a lot, and helps maintain that special bond with their loved ones.
But as creative director Chris Coombs explains, it's not just parents who are using it.
Click the play button below now to discover more about the magical story machine...
